Between 1950 and 2010 the human population in the Ecuadorian Amazon increased from 46.471 to 739.831 individuals. Population growth, coupled with the ever-expanding needs of modern humans, has resulted in further degradation of the original environmental conditions that were present in this region. The project “Vida Amazonia” proposed a series of educational activities focused to the young citizens of the Amazonian cities of Puyo and Coca and the Andean city of Quito. The objective of this project was to raise awareness on the bond among culture, welfare and natural resources, with the belief that a conscious society is respectful of the environment where it lives. Donors and partners to this project where the AVINA foundation, the multi-institutional network “Articulación Regional Amazónica”, the USAID program Initiative for Conservation in the Andean Amazon (ICAA), the Tiputini Biodiversity Station and Finding Species. Activities in this project ranged from artistic performances, photographic exhibits, gastronomic festivals and musical concerts to lectures and debates. These activities involved young school and college students, laymen and scientists and were documented in numerous written, spoken and visual media in the national and international press.